With a master’s degree in Advertising, she is a passionate mental health advocate as a result of life experiences of her own and of those around her. Her interest in understanding human behavior patterns led her to work in digital marketing for a while before she decided to merge the two. As a result, she is now working towards mental wellness promotion and mental illness prevention through the powerful use of digital media. She believes that holistic community-based interventions are necessary for improving the population’s mental health. She loves nature, travel and enjoys writing about life experiences. She oversees Operations at Pukaar.